Sometimes things do not work out as planned. Sometimes there was no plan. Here are some helpful thoughts to consider if you are starting a new business or struggling with your current one. Following a business plan that you created for your business is essential to your success. Even if it is a simple written understanding of how much you need to make in order for you to continue in business or "I want to have $30,000/month of gross revenue each month in order to have enough left over to put food on the table."